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The age of storytelling
This column appeared first on Jack Myers’ MediaBizBloggers site Kirk McDonald, President, Digital, Time Inc. keynoted at the iMedia Agency Summit in sunny Phoenix and predicted the next decade will be...
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The cloud is starting to scare me
Just like many of you, most of my digital life exists in the cloud. Gmail, Facebook, Twitter, Pandora, Goodreads – you name it. It’s so convenient, it frees me from owning any equipment or learning...
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It’s cold out there.
Facebook didn’t make it that big based on data. They became the Social Marketing goliath because of faith. Your wife didn’t marry you based on data. She married you based on faith. Obama didn’t get...
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The user data bubble
“(In the publishing business) the readers are the product, and the customers are the advertisers.” – Dave Winer It started with Path last week, and now we learned that Facebook, Twitter, Foursquare,...
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Assume = to make an ‘ass’ out of ‘u’ and ‘me’
SXSW is overwhelming madness, as usual. I had 15 meetings already, more than 10 to go. It’s easy to google the person in advance or check their profiles. The problem is, we tend to pretend to know...
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SXSW 2012: The need for calm technology, Part 3
Remember the Jetsons? The idea that robots and machines would do all the work for you while you can enjoy your life? Walking around the grounds of SXSW, one begins to think that something went awfully...
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Insights vs. Observations
I was meeting with an advertising agency and one of the team members talked constantly about new insights. After we explored his insight, it seemed to me he was talking about an observation not an...
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The next Einstein
The next Albert Einstein has been born already. He made a leap of thought that no one could have predicted. The leap took years of work, hours of discussions and collaboration, thousands of miles of...
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Digital Metrics – Dig deeper
The Internet is great. If you like data, the Internet is perfect for you. You can easily get overwhelmed by stats, not understanding the metrics that really matter. All this data is worthless unless...
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